Here’s the latest on Busch Light Apple (often called “Bapple”) and Walmart status.
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The wildly popular apple-flavored Busch Light is officially coming back this year after fans couldn’t stop begging for its return.
thebuzz.iheart.comEvery construction project requires a carrot dangling at the end of the measuring stick. Earlier this year, as Keith Wedeking began building a garage at his house in Cedar Falls, Iowa, he resolved to drink a rare beer upon completing the project. Instead of an imperial stout or lambic of great vintage, Wedeking had squirreled away four expired cans of Busch Light Apple, a flavored lager that was discontinued in 2022. “They’re for special occasions,” says Wedeking, who works for a cabinet...
vinepair.comAnheuser-Busch confirmed that its viral sensation Busch Light Apple will be back in stores in May 2025 for the first time in three years.
www.fastcompany.comThe flavored lager went viral last year, selling 1.2 million cases during the first month of its limited reprise.
parade.comThe fruit-flavored lager sparked a fan frenzy last year, so don’t be surprised if it disappears from shelves again this season.
parade.comI love covering big, weighty industry issues, but it's also fun to dive into the quirky stories that abound in beverage alcohol. When VinePair asked me to ask why drinkers were still clamoring for Busch Light Apple, which was discontinued in 2022, I happily dove into the story. Forlorn fans tried
joshuambernstein.comDonning a flannel turtleneck, spokesperson Busch Guy debuts the apple-flavored beer in a video that parodies an Apple presentation.
www.marketingdive.com“We would probably get nothing shy of 20 phone calls a day for two months after asking for Busch Light Apple,” said Ryan Barnett, co-owner of Gator Beverage.
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