Channel 4 sales to unite advertising for Channel 4 and 5 from 2027 - Señal News - Senal News

Latest News About Channel 4 to take over Channel 5 ad sales

Channel 4 and Paramount's Channel 5 have agreed a historic commercial alliance. Channel 4 will assume control of Channel 5's ad sales, shifting the over £300 million contract from Sky. The merged sales operation will handle advertising for both networks from 2027. The agreement provides a unified offering for brands. The announcement came on 16 September 2026.

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