Coles launched recently a savory butter chicken-spiced roast chicken on Friday, 10 July 2024.
The whole bird comes ready to heat and is coated in a creamy, mildly spiced butter chicken sauce.
It arrives on shelves next week.
The move follows another retailer’s $10 roast chicken rolled out earlier this month.
The new item is among recent food innovations spotted across stores.
Coles aims to pull in shoppers with quick, tasty meals.
It matches the $10 price of the rival product and is slated for sale in all supermarkets.