The late Colonel Sanders still shapes KFC expansion today, with new menu items launching in the UK and Canada to measure demand. British diners promptly shared the viral sandwich online after launch, setting off buzz across social channels. A fresh virtual event for Zenless Zone Zero brings a bamboo-style Sanders character into play, blending gaming culture with the brand. Back in the US the chain cut a batch of restaurant franchises, including nearly a dozen Florida closures, streamlining its footprint. Marketing now combines online buzz with physical stores to hold younger buyers, tapping into the late founder's recognisable image. The brand tests small changes before wider rollouts, keeping to a step-by-step playbook across regions.