Foreverism captures ongoing, never-ending conversations between brands and consumers supported by online technologies, guiding how products are marketed and used. From Trendwatching’s 2009 note, the concept has described persistent relationships where interactions outlast a single purchase or campaign. Newer analyses indicate renewed attention to continuous engagement across media, illustrating ongoing online dialogue and joint creation between customers and companies.
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www.ndtv.comtrendwatching.com's June/July 2009 Trend Briefing covering FOREVERISM
www.trendwatching.comCustomers Are Forever Interacting, Forever Online According to trendwatching.com, there is an emerging trend of heightened online interaction, dialogue and conversation among customers and brands. Called “foreverism,” the trend is defined as the: “Many ways that customers and businesses embrace conversations, relationships, and products. Driving its popularity is technology that allows them to find, follow, […]
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