Here’s the latest on GMA, Today, and CBS Mornings ratings as of 2025-2026 season highlights.
- Overall winner varies by week and metric. In several recent weeks, NBC’s Today has led in total viewers, while ABC’s GMA has sometimes topped the key demo, but fluctuations are common from week to week.[1][2][3]
- First-quarter trends (2025) showed Today with strong total viewers, closely followed by GMA, with CBS Mornings trailing in total viewers and demo in many weeks, though each program experienced declines year over year.[1]
- Mid-2025 reports indicated a swing where GMA briefly topped both total viewers and the demo in certain weeks, marking a notable shift after a long run by Today in some metrics; however, the broader season results still show Today often leading in total viewers while GMA competes strongly in the demo.[3][4]
Illustration: In a representative week, Today might lead in total viewers (e.g., around 2.5–2.8 million) while GMA could lead the Adults 25-54 demo (roughly 450k–600k), with CBS Mornings typically lagging behind in both measures, though it sometimes posts gains and can lead in demo in rare weeks.[2][4][5]
Notes and caveats
- Ratings are influenced by factors like special events (parades, holidays), network scheduling, and local market variations; the competition among the three shows is highly dynamic.[4][2]
- Figures often use live-plus-same-day Nielsen data and are reported by entertainment outlets that aggregate weekly and quarterly results; exact numbers can vary by source and week.[2][1]
If you’d like, I can pull the most current week-by-week numbers from specific sources and present them in a compact table with exact viewership and key-demo figures. Also, tell me whether you want a focus on total viewers or the 25-54 demographic.
Sources
In the fierce ratings battle between the morning news shows, ABC’s Good Morning America continues to hold on to the top spot as the most-watched morning program in total viewers for the ninth week in a row.
www.yardbarker.comWhich show did best over the past year?
www.tvinsider.comIMDb, la source la plus populaire et la plus fiable au monde en matière de films, de télévision et de célébrités.
www.imdb.comIMDb, the world's most popular and authoritative source for movie, TV and celebrity content.
www.imdb.comIMDb, the world's most popular and authoritative source for movie, TV and celebrity content.
www.imdb.comIMDb, the world's most popular and authoritative source for movie, TV and celebrity content.
www.imdb.comThe morning news show ratings battle remains highly competitive.
www.tvinsider.comABC News’ Good Morning America beat out its morning news competition last week, but NBC News’ Today is still leading the charge overall when it comes to the first quarter of 2025.
www.yardbarker.com