Latest News About Hailey Bieber Sold Rhode

Hailey Bieber’s Rhode brand was reported to be sold to e.l.f. Beauty for about $1 billion in 2025, with Bieber continuing as chief creative officer. Multiple outlets covered the deal, including confirmations of the $800 million upfront plus up to $200 million in potential earnouts. If you’d like, I can pull the latest confirmations from primary sources (e.g., company press releases or major business outlets) and summarize any developments since the initial announcement.

Key points from recent coverage

• Sale date and parties: Rhode sold to e.l.f. Beauty in 2025; e.l.f. publicly announced the acquisition, with Bieber staying on in a creative leadership role.[4][6]
• Financials: Reported total value around $1 billion, broken down into $800 million upfront and up to $200 million in potential earnouts tied to growth milestones.[6][4]
• Post-sale role: Bieber positioned as chief creative officer and head of innovation for Rhode within the e.l.f. organization, signaling continuity of brand vision.[3][6]

Would you like me to fetch the latest primary sources or recent articles to verify any updates or new terms since the initial deal? I can also provide a brief timeline of the deal and a one-page summary for quick reference.

Citations

• Hailey Bieber sold Rhode to e.l.f. Beauty for $1 billion; Bieber to remain as CCO (CNBC-style reports referenced by multiple outlets).[4][6]
• Upfront $800M cash and stock, with $200M potential earnout (E! News report on the agreement).[4]
• UNN and other outlets summarize Bieber’s continued creative leadership and brand expansion plans post-sale.[3]