The Box walked away with the national museum award after its successful run on ITVX. A major prize went to Emmerdale took home a top prize at a separate ceremony. Good Morning Britain delivered another series, episode 125 on ITVX, drawing strong audience numbers. ITV has also opted rugby in‑game advertising after sponsors shifted cash into the World Cup. At the very same time, Allwyn finalised a deal with ITV Studios to launch Beat The Chasers instant games, adding fresh content to the network’s line-up. All signs point to ITV’s drive for expanded digital reach and fresh income streams.
Latest News About ITV Scores Multiple Wins Across Platforms
Sources & References
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The Box wins national museum award - ITVX
The Box wins national museum award ITVX
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ITV shelves rugby in-game adverts after brands pour cash into World Cup instead - The Guardian
ITV shelves rugby in-game adverts after brands pour cash into World Cup instead The Guardian
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Allwyn partners ITV Studios for Beat The Chasers instant games - gamingintelligence.com
Allwyn partners ITV Studios for Beat The Chasers instant games gamingintelligence.com
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Good Morning Britain - Series 13 - Episode 125 - ITVX
Good Morning Britain - Series 13 - Episode 125 ITVX
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Emmerdale legend makes hilarious speech as soap celebrates big award win - Digital Spy
Emmerdale legend makes hilarious speech as soap celebrates big award win Digital Spy