Jewellery brand Giva has withdrawn a Raksha Bandhan commercial starring Bollywood actor Kriti Sanon after public criticism over her outfit. The commercial for the Indian Hindu festival was pulled down after backlash regarding a bikini outfit. In reaction to the withdrawal of the campaign, Sanon asked when society will no longer tell women what to wear.
Politician Rahul Gandhi stood by Kriti Sanon and supported the star over the advert row, saying that what a woman wears is her own choice. Actor Kangana Ranaut also posted online regarding the controversy, publishing a post addressed to Rahul Gandhi.