Skincare brand Neutrogena replied to online complaints about a post-show routine video featuring brand ambassador Tate McRae and her reliance on make-up wipes. The video is a post-show routine with the brand ambassador. Tate McRae relies on make-up wipes in it. The pop star's skincare video inspired viewer parodies. Viewers created parodies of the skin care routine.
Fans also criticised Neutrogena following suggestions that the company ended its deal with Hayden Panettiere after a postpartum interview. The claims involve ending the partnership after the interview.