Rumors Swirl the Rolex is Discontinuing the "Pepsi" - WatchGuys
Read about the discontinuation rumor of the Rolex GMT Master II 126710BLRO "Pepsi." Learn where the rumor came from, and if they might be true.
www.watchguys.comHere’s what’s currently circulating about the Pepsi Rolex discontinuation:
- Multiple outlets and hobby channels have claimed that the GMT-Master II “Pepsi” 126710BLRO has been discontinued, with some sources suggesting a formal confirmation in 2026 around Watches & Wonders. These reports are mixed, and Rolex typically does not confirm product changes ahead of official announcements.[1][2][4]
- Some videos and blogs amplified the rumor, but reviewers note that dealer listings and stock positions can fluctuate for reasons other than a formal discontinuation, such as allocation, restocking delays, or temporary removals from websites. The consensus among several industry watchers is to treat this as rumor until Rolex or authorized dealers issue an official statement.[3][1]
- News outlets in various regions have echoed the discontinuation narrative, with prices on secondary markets reportedly spiking as supply tightens and demand remains high, which is a common pattern when a flagship model is perceived to be ending production.[4][5]
If you’d like, I can narrow this down to a specific region or outlet, or summarize the latest official statements from Rolex once they’re released. Would you prefer a quick country-by-country snapshot or a focus on Rolex’s official communications?[2][1][4]