Todd Snyder, a menswear creator, said Ryan Gosling was the first celebrity to buy his clothing. Matt Bomer was also part of the first celebrity customers. Snyder discussed their early support while marking the 15th anniversary for his label.

The anniversary brings together the Spring 2027 collection and a capsule collection. Snyder made the comments about Gosling and Bomer during interviews linked with the milestone. He noted that the pair were early buyers of his menswear. The brand recognized the milestone with new offerings.