SBS Australia revealed it will stream two early matches promising of the 2026 World Cup. The fixtures include Argentina against Austria and Portugal versus Uzbekistan. The schedule targets viewers who are willing to watch live soccer in the peaceful morning.
Recent data show a rise in UK viewers who watch before dawn for international football. SBS’s move mirrors weekly reports on changes to streaming services in the United Kingdom. The broadcaster believes the early‑morning slots will engage the growing early‑morning audience and enhance its online platform web portal.