Stan Sport has landed the English Premier League broadcast rights in an A$800 million package. The Australian noted that Nine, the parent group, scored an expensive blunder with the acquisition of rights. The rights deal maintains the Premier League available on Stan Sport.
Nine runs Stan Sport. This agreement is described as a huge gamble that the EPL can boost subscriber growth for the streaming platform. The Australian described the move as an own goal, a term for a painful misstep.