Latest News About Subway drives tech upgrades in Fresh Forward 2.0 across markets

Updated 2026-06-17 23:36

The chain signals digital growth as Fresh Forward 2.0 expands kitchen display systems to streamline operations; Europe reports strong early feedback on digital platforms within a broader worldwide makeover; travel hubs and non-traditional venues serve convenient options and grab-and-go offerings expansion; these efforts support Subway's ongoing push to streamline ordering and improve on-site dining worldwide.

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Subway® Delivers Integrated Digital Experience in Key European Markets®

Fresh Forward 2.0 has been tested across all regions, receiving overwhelmingly positive feedback from guests, franchisees and their team members. In concept testing, guests reported the new design significantly increases their likelihood to dine in and visit Subway restaurants again. In addition to improving the overall ambiance of Subway restaurants, Fresh Forward 2.0 supports the acceleration of Subway’s digital transformation journey. Self-serve kiosks, order ready screens and kitchen...

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