Sydney Sweeney is drawing criticism over a recent sports trading app ad from Novig featuring nudity. Critics argue the sexualised campaign hurts women in sport. The ad is now a billboard in Times Square, and some coverage labels it explicit. Sweeney also faced criticism for an SNL sketch, and one co-star revealed she wanted breast jokes. Separately, old photos of Sweeney from 2011 have attracted millions of views. Novig is running a promo code with Fox Sports for NFL Sunday.