Sydney Sweeney's new Novig commercial has drawn heavy criticism.

The Hollywood Reporter says critics describe the spot as sexualized and cite a setback for women in sports.

Certain critics argue the ad is a glaring example of why women in sports get dismissed.

An outgoing cast member from SNL also made fun of the bare-chested commercial.

In a separate development, Barron's reports that prediction markets featuring Sweeney and LeBron James are rolling out a big NFL ad campaign.

Sweeney addressed the Novig partnership in a Complex interview about a new Just Sports push.

The ad has been labeled as tasteless and offensive.