Netflix is trialling live television and bundled streaming packages to halt the fall in watch time.
Sources from internal teams say the moves aim to hold onto paying subscribers and attract fresh users.
The plan comes as Netflix finalises a significant live sports deal.
It secured 2026 rights to the T-Mobile Home Run Derby.
Ahead of its next earnings report, Netflix may modify what shows it makes available or how much it prices.
Analysts think these steps aim to retain subscribers as growth decelerates.