St. Andrew's at Knighthead Park became Knighthead Park in a multi-year sponsorship agreement with Knighthead, announced in January 2024. The training ground underwent branding changes and an adjacent entertainment zone entered development as Knighthead acquired a stake. The deal saw Knighthead fund the club foundation and related projects on club-owned land. Official announcements came from Sport Industry Group and PR Newswire outlining the terms. Birmingham City renames stadium with large-scale sponsorship deal, marking a major step for the club’s branding.
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www.sofascore.com/PRNewswire/ -- Birmingham City is pleased to announce it has entered into a multi-million pound, multi-year naming rights agreement with Shelby Companies...
www.prnewswire.comBirmingham City has agreed a new partnership that will see its stadium, St. Andrews, renamed. The deal with US-based Shelby Companies Limited, a subsidiary of Knighthead Capital Management, means that Blues’ ground will now be known as St. Andrew’s @ Knighthead Park. The multi-million-pound, multi-year naming rights agreement has been described as the EFL Championship football club‘s‘biggest […]
www.sportindustry.bizStadium: St Andrew's @ Knighthead Park, Artwork, Fixtures, Results, Logo, Banner, Clearart, Fanart, Poster
www.thesportsdb.comSt Andrews football ground, the home of Birmingham City FC since 1906. Read our away fans guide to St Andrews, plus photos, maps, recommended pubs and reviews
footballgroundguide.comStadium: St Andrew's @ Knighthead Park, Artwork, Fixtures, Results, Logo, Banner, Clearart, Fanart, Poster
www.thesportsdb.comSignificant news for Championship outfit Birmingham City as they confirm the decision to rename their stadium with a mega sponsorship deal.
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