Target will enforce unusually strict rules for the Pokemon 30th anniversary trading card set release. The restrictions are tighter than typical of a retail launch. Long lines formed at stores, including in San Antonio. Shoppers queued in Australia for the collection. Many fans were left disappointed because stock sold out quickly. Guides now advise checking the exact Target drop time ahead of the release to secure cards before shelves clear. The strict policy affects the anniversary drop, that has driven heavy demand. Collectors should plan ahead and check the precise release time so they do not miss out.